Create more opportunities for your business through customer engagement

The biggest challenge of any business in a hyper-competitive market like the automobile industry is undoubtedly customer engagement. Engagement was the topic of conversation this past Wednesday, October 19th at Google’s Montreal offices, where more than 50 dealers took advantage of an exclusive invitation to attend Consultant Auto’s Think Auto conference, in partnership with Google. In the …

Future outlook – Back to the conference

Louis-Yves Cloutier, Consultant Auto’s president and co-founder, wrapped up the conference by reiterating the importance of a successful purchase experience for every customer, and the need for open and honest dialogue, a major consideration for today’s consumers. He also reminded the audience that consumer preferences are in a constant state of flux but that change …

Dealership engagement – Back To the Conference

The discussion on engagement, the overarching theme of the day, continued with Marc-André Allaire and Benoit Chiasson, the Media director and Vice-president of media and marketing, respectively, at Consultant Auto. The key message: times are changing. No longer will a simple “Contact Us!” form on a dealer’s website generate excitement, let alone sales. Purchasing a …

Dynamic video case studies – Back to the Conference

What best practices in advertising strategy will help you reach potential buyers? That was the theme of the case study presented by the day’s third speaker, Patrick Tapp, CEO of Fidelitix. “We know that 61% of customers planning to purchase a vehicle are between the ages of 18 and 44,” said Tapp. “How then, do we effectively communicate with …

Dealers and Video advertising – Back to the conference

The conference’s second presenter was François Haguel, Media Agency Lead at Google since 2013. François Haguel shared industry best practices in terms of video advertising, as well as a few head-spinning statistics that got the audience thinking seriously about their online video platforms and the socio-demographic customer they are targeting. High television production costs -- combined with the …

A Day at Think Auto with Consultant Auto: “The Car Buyer’s Journey”

Last Thursday, the Consultant Auto team and a delegation of more than 15 of its Canadian clients had the privilege of attending one of the year’s most important auto industry conferences: Think Auto 2016. Organized for the last ten years in Canada by Google, this conference took place at Toronto’s historic Massey Hall, where participants …

Results of Think Auto – Back to the Conference

Jean-Philippe Gauthier,  seasoned professional in consumer services and current head of Media Platforms at Google, presented the results of the most recent Think Auto study, which researched the thoughts and actions of over 5,000 Canadians at various stages in their automobile purchasing decision. Known for his cool, self-assured approach, Jean-Philippe Gauthier,   presented the results of the study and …

Get the Most Out of Your Investment with CRMPRO 360!

At Consultant Auto 360, we’re always listening to our customers and responding to their desire for high-performance products that are easy to use and tailored to their individual needs. That’s why we’re proud to announce a new addition to CRMPRO 360: a training section designed to educate you about the system’s best practices.   These video tutorials …

Groupe Lallier Debuts a Stunning New Dealership.

On October 5th, Groupe Lallier celebrated the official opening of its new dealership, located at the intersection of highways 40 and 640 in Terrebonne.   In a festive atmosphere, co-owners Denise and Michel Dagenais et Yvon Dumoulin invited their guests to help them celebrate the opening of this new state-of-the-art facility. For the occasion, Jerry Chenkin, the …

Civic Motors Celebrates 40 Years of Excellence

On October 1st, Civic Motors, a member of the Mierins Automotive Group, celebrated their 40th anniversary. This milestone was celebrated with a very special event.   With a live radio broadcast from Hot 89.9 FM, a food truck BBQ lunch and delicious birthday cupcakes, the Civic Motors team welcomed their visitors in style with a Fast and the Furious theme. …