A Short Guide to Social Networks Part I: The Classics

Not too familiar with the world of social networking? Here is the first part of a simple guide to three essential social networks, your company’s true digital megaphones.

Facebook, the Pioneer

Launched in 2004 by Mark Zuckerberg, Facebook was designed to create connections among American university students. Today, the platform has about 1.2 billion people from all backgrounds.

If your brand is not yet on Facebook, what are you waiting for? By posting content on a regular basis, you will potentially appear on the newsfeed of your subscribers, and even on their network.

It is an indispensable tool to create a sense of community and belonging for your brand,
to implement your marketing campaigns, and to have conversations with your loyal and engaged customers. And in times of crisis, it is the first place to turn to for approach a situation in your own words in order to provide key information to your subscribers.

Twitter, Short and Sweet

Ideal for broadcasting and sharing relevant content in under 140 characters (a challenge indeed!), this micro-blogging platform allows you to position yourself as an influencer, to generate content within your industry, and to communicate with your ‘’followers’’ or known influencers. Position yourself strategically in your industry and enjoy this extremely simple tool to distribute pertinent content online.

YouTube, the Entertainer

Your products will benefit from being seen and highlighted on YouTube. This platform launched in 2005 (of which Google grabbed a hold in 2006) allows you to upload, view, and share videos. Offer your customers an experience that nearly approaches reality through inspirational or simply informative videos in order to demonstrate your expertise in an engaged way!

Finally, while it is true that the rule of thumb for an assiduous presence online is difficult to determine, the idea is simple: the bigger the virtual presence, the stronger your brand will resonate in the heart of your everyday customers.

Check back (this Thursday) for the rest of this short guide to the most popular social networks! Until then, feel free to contact us for more information on everything community management.

Sandra Blondeau

One Reply to “A Short Guide to Social Networks Part I: The Classics”

  1. Once you have identified your target audience, study social media demographics to find out where they are active online, and focus your efforts on those networks. If you have limited time to spend on social—and who doesn’t?—don’t spread yourself too thin by worrying about adopting every network that comes up. Do an excellent job on two or three networks with a large potential for reaching your audience instead of a mediocre job on five.

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