Create more opportunities for your business through customer engagement

The biggest challenge of any business in a hyper-competitive market like the automobile industry is undoubtedly customer engagement. Engagement was the topic of conversation this past Wednesday, October 19th at Google’s Montreal offices, where more than 50 dealers took advantage of an exclusive invitation to attend Consultant Auto’s Think Auto conference, in partnership with Google. In the …

Civic Motors Celebrates 40 Years of Excellence

On October 1st, Civic Motors, a member of the Mierins Automotive Group, celebrated their 40th anniversary. This milestone was celebrated with a very special event.   With a live radio broadcast from Hot 89.9 FM, a food truck BBQ lunch and delicious birthday cupcakes, the Civic Motors team welcomed their visitors in style with a Fast and the Furious theme. …

How to React to Negative Comments on Social Media: 3 Tips

Social media, which originally began as picture posting, status updating and video sharing, has now also developed into a place where your customers can search for and/or give their own feedback. Although certain comments can be positive and can help build a strong brand image, there will likely be situations that lead to negative comments …

C2 Montreal 2016: Immersive. Experimental. Inspiring

Tuesday, May 24th, C2 Montreal opened the doors to the 5th edition of the city’s most-attended professional event. Over 3 days, L’Arsenal de Montreal hosted approximately 5,000 professionals from the world over, with its modern industrial interior transformed by the addition of an extensive indoor garden. This urban jungle played on a theme that would return …

Why your dealership should be using Instagram

Instagram may be one of the newest members to the social media family, but with over 300 million users this young platform is certainly settling in well. If you’re not yet familiar with Instagram, it’s a mobile photo and video-sharing platform that allows individuals, as well as many businesses and brands, to show-off their personality …

How to Use Twitter Analytics

Twitter is a popular micro-blogging social media platform that is great for keeping followers updated and for sending quick messages. It is, however, a challenge to understand whether your efforts on Twitter are producing positive results. Well, it’s time to discover Twitter analytics, the free analytical tool offered by Twitter. Here are the basic insights …

The impact of social media on your bottom line

A fairly new tool is now available to companies who wish to improve sales through various digital channels. That being said, social media remains misunderstood even today by many businesses, whether it be in terms of their promotional effectiveness our their ability to generate leads and sales. Even companies that use social media as a …