Interview with Marc-André Allaire – Our Online Dynamic Video Solution

ma-allaire
Marc-André Allaire
Media Director

Television networks today cover huge territories but spread a generic and therefore impersonal promotional message. Dealers are not as big as manufacturers and it’s a known fact that they therefore have a smaller audience reach. Online video then becomes the ideal medium for them to promote themselves, since it is financially accessible and allows them to geographically target their customers by focusing on their ‘turf’.

Television networks today cover huge territories but spread a generic and therefore impersonal promotional message. Dealers are not as big as manufacturers and it’s a known fact that they therefore have a smaller audience reach. Online video then becomes the ideal medium for them to promote themselves, since it is financially accessible and allows them to geographically target their customers by focusing on their ‘turf’.

360.Agency offers a system that allows dealers to generate video content regularly and easily.
360.Agency offers a system that allows dealers to generate video content regularly and easily.

Thanks to a personalized video template system, produced in the image of their dealership, and considering best video advertising practices (the attention of the audience must be captured within the first few seconds, at the risk of them losing interest), dealers can now produce and broadcast offers or contact information through video distribution channels, at a very affordable price.

Our online, dynamic video solution is not intended to bring more direct leads to the dealer, but to bring visibility by targeting the right audience in the right place.

Did you know that 9/10 people will visit a dealership’s website before buying their vehicle, and that only 1 to 2% of those same people will generate an online lead? We do not seek to target only people who will ‘generate a lead’. We want to target people who want to buy a vehicle, regardless of their communication channel.

Why use 360.Agency for
your digital advertising?
Why use 360.Agency for your digital advertising?

When we meet our customers, we start by asking them a lot of questions. A bit like a financial planner would do with his or her investor. The objective is to categorize and profile them, all towards proposing a purpose-adapted plan to best suit their needs. 

Many dealers are trying to win new customers, boost their current market share or increase their visibility in order to promote their new store. Our strategy will adapt to each individual client profile and their real needs. 

Nobody dedicates as much time to look into the real needs of their customers as 360.Agency does. That’s why you should do business with us.
Nobody dedicates as much time to look into the real needs of their customers as 360.Agency does. That’s why you should do business with us.

360.Agency

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