Louis-Yves Cloutier on stage at C2 Montreal!

On Friday, May 25, Louis-Yves Cloutier will be among speakers invited to this year’s C2 conference to share his vision of the transformation of automotive retailing in North America.

On Friday, May 25, Louis-Yves Cloutier will be among speakers invited to this year’s C2 conference to share his vision of the transformation of automotive retailing in North America.

C2 is the largest conference in Canada
that combines business and creativity

logo-c2-500x362

Each year, C2 brings together visionaries and leaders from around the world to explore the relationship between creativity and commerce and to encourage collaboration and the birth of new business solutions.

360.Agency and the digital retailling revolution

This year’s theme: Transformative collisions and how these collisions can break down barriers and bring about innovative and tangible ideas in response to the current challenges. A theme that seems to have been specifically created to allow 360.Agency to share its vision of revolutionizing automotive retailing.

How will purchasing vehicles evolve in the future? How will the retail industry survive in the face of new technologies and online shopping? How can we transform the industry while still prioritizing customer experience?
Take the travel industry as an example: who has recently been to a travel agency?

To survive in the future, the automotive industry needs to quickly adapt to the changing purchasing behavior of new consumers.

C2 is the largest conference in Canada that combines business and creativity

logo-c2-500x362

Each year, C2 brings together visionaries and leaders from around the world to explore the relationship between creativity and commerce and to encourage collaboration and the birth of new business solutions.

360.Agency and the digital retailling revolution

This year’s theme: Transformative collisions and how these collisions can break down barriers and bring about innovative and tangible ideas in response to the current challenges. A theme that seems to have been specifically created to allow 360.Agency to share its vision of revolutionizing automotive retailing.

How will purchasing vehicles evolve in the future? How will the retail industry survive in the face of new technologies and online shopping? How can we transform the industry while still prioritizing customer experience?
Take the travel industry as an example: who has recently been to a travel agency?

To survive in the future, the automotive industry needs to quickly adapt to the changing purchasing behavior of new consumers.

Yes, but how?

The existing model has been the same for the last 100 years. The consumer travels to a dealership, speaks with a salesperson, asks questions, and has to calculate and negotiate, often under the presence of an insistent sales representative. The customer’s overall experience is often unpleasant.

The customer of the future wants
to be in control

The majority of companies in the retail industry have turned to online sales in recent years.
It’s a fact: the customer of the future wants to be in control.
In general, they have already learned about the vehicle, seen videos, chosen their colour and options, compared other offers to find the best price, already discussed with their spouse, etc, well before entering a dealership. And all these steps were completed online. The only thing missing is the ability to complete the transaction online.

But buying a car is a complex process

It often includes a credit application, vehicle trade-in, manufacturing programs, laws, accessories, extended or replacement warranties, etc.
How can the purchase process be simplified? How will emerging technologies improve consumer experience?

Yes, but how?

The existing model has been the same for the last 100 years. The consumer travels to a dealership, speaks with a salesperson, asks questions, and has to calculate and negotiate, often under the presence of an insistent sales representative. The customer’s overall experience is often unpleasant.

The customer of the future wants
to be in control

The majority of companies in the retail industry have turned to online sales in recent years.
It’s a fact: the customer of the future wants to be in control.
In general, they have already learned about the vehicle, seen videos, chosen their colour and options, compared other offers to find the best price, already discussed with their spouse, etc, well before entering a dealership. And all these steps were completed online. The only thing missing is the ability to complete the transaction online.

But buying a car is a complex process

It often includes a credit application, vehicle trade-in, manufacturing programs, laws, accessories, extended or replacement warranties, etc.
How can the purchase process be simplified? How will emerging technologies improve consumer experience?

Part of the solution is to provide an online experience that is simple, transparent and complete, promising new consumers the autonomy, flexibility and service quality they are looking for.

By offering a 100% online purchasing solution, the dealer will adapt to the customer’s consumption desires and not the other way around.

Part of the solution is to provide an online experience that is simple, transparent and complete, promising new consumers the autonomy, flexibility and service quality they are looking for.

By offering a 100% online purchasing solution, the dealer will adapt to the customer’s consumption desires and not the other way around.

SHOWROOM 360 : Our platform
for a 100% online purchase

Showroom-Logo-150px

For more than 4 years, 360.Agency has been working to revolutionize the way consumers buy their vehicles by building an ecommerce platform called SHOWROOM 360.

For the first time in Canada, a dealer website allows consumers to go through every step of buying a new or used car without ever leaving their home.

The SHOWROOM 360 platform offers each retailer the flexibility to market themselves and offer prices that include house, manufacturer or financial institution offers.

SHOWROOM 360 :
Our platform for
a 100% online purchase

Showroom-Logo-150px

For more than 4 years, 360.Agency has been working to revolutionize the way consumers buy their vehicles by building an ecommerce platform called SHOWROOM 360.

 

For the first time in Canada, a dealer website allows consumers to go through every step of buying a new or used car without ever leaving their home.

The SHOWROOM 360 platform offers each retailer the flexibility to market themselves and offer prices that include house, manufacturer or financial institution offers.

Seeing that the new generation is very connected and active on social media, this purchase process is natural and could easily evolve into purchasing directly on a mobile phone. You are almost able to buy your future vehicle while scrolling your Facebook news feed…

By providing a platform for 360.Agency, C2 gives us the great opportunity to reflect on the transformation of automotive retailing, a transformation that is easily applicable to other retail industries.

Seeing that the new generation is very connected and active on social media, this purchase process is natural and could easily evolve into purchasing directly on a mobile phone. You are almost able to buy your future vehicle while scrolling your Facebook news feed…

By providing a platform for 360.Agency, C2 gives us the great opportunity to reflect on the transformation of automotive retailing, a transformation that is easily applicable to other retail industries.

Sandra Blondeau

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