Louis-Yves Cloutier, President of 360.Agency and Invited Speaker at C2 Montreal

Back to the conference

On Friday 25th of May, as part of C2 Montreal, 360.Agency president Louis-Yves Cloutier was invited to share his vision for the transformation of retail, particularly in the North American automotive industry.

logo-c2-500x362
Back to the conference

On Friday 25th of May, as part of C2 Montreal, 360.Agency president Louis-Yves Cloutier was invited to share his vision for the transformation of retail, particularly in the North American automotive industry.

C2 is the largest business and creativity conference in Canada. This highly anticipated international business event brings together visionaries, leaders, influencers and collaborators from around the world to explore the relationship between these two worlds and encourage collaboration towards the emergence of new business solution.

C2 is the largest business and creativity conference in Canada. This highly anticipated international business event brings together visionaries, leaders, influencers and collaborators from around the world to explore the relationship between these two worlds and encourage collaboration towards the emergence of new business solution.

On the “Cabaret” stage, in front of an audience of 400, Louis-Yves Cloutier invited those in attendance to consider the evolution of car buying in the near future:

On the “Cabaret” stage, in front of an audience of 400, Louis-Yves Cloutier invited those in attendance to consider the evolution of car buying in the near future:

What challenges are retailers tackling in order to survive in the future?
What influence do consumers have over the transformation of retail?
What challenges are retailers tackling in order to survive in the future?
What influence do consumers have over the transformation of retail?

THE EVOLUTION OF SALES IN THE CONSUMER GOODS INDUSTRY:

Who has recently set foot in a travel agency? Who has bought shoes entirely online? Who has started a transaction in-store and finished it online?’

Comparing trends in purchasing consumer goods from different industries that have embraced digitization, Louis-Yves identifies a poignant issue: until today, the ‘conservative’ automotive industry has resisted digital transformation and settled for the outdated, in-person dealership transaction.

While the model has remained unchanged for a century, the introduction of widely-accessible new technologies such as the internet, smartphones and data use, has today disrupted this ecosystem:

1- THE EVOLUTION OF SALES IN THE CONSUMER GOODS INDUSTRY:

Who has recently set foot in a travel agency? Who has bought shoes entirely online? Who has started a transaction in-store and finished it online?’

Comparing trends in purchasing consumer goods from different industries that have embraced digitization, Louis-Yves identifies a poignant issue: until today, the ‘conservative’ automotive industry has resisted digital transformation and settled for the outdated, in-person dealership transaction.

While the model has remained unchanged for a century, the introduction of widely-accessible new technologies such as the internet, smartphones and data use, has today disrupted this ecosystem:

NEW PLAYERS IN THE AUTOMOTIVE RETAIL LANDSCAPE:

In addition to the retailers that already own 99% of the industry in North America, several retail giants are expanding to have their share of the pie.
Market Disruptors

Such as Amazon or eBay, they are looking to expand their reach. These huge distribution networks have the advantage of being well-established, well-known, and accessible to several generations of consumers.

Manufacturers

Traditional car manufacturers too, are are faced with an increased pressure from third parties and non-conventional manufacturers such as Tesla. The latter has opened digital branches to attract consumers, allowing them to make transactions directly online.

2- NEW PLAYERS IN THE AUTOMOTIVE RETAIL LANDSCAPE:

In addition to the retailers that already own 99% of the industry in North America, several retail giants are expanding to have their share of the pie.
Market Disruptors

Such as Amazon or eBay, they are looking to expand their reach. These huge distribution networks have the advantage of being well-established, well-known, and accessible to several generations of consumers.

Manufacturers

Traditional car manufacturers too, are are faced with an increased pressure from third parties and non-conventional manufacturers such as Tesla. The latter has opened digital branches to attract consumers, allowing them to make transactions directly online.

POWER IN THE HANDS OF THE CONSUMER

Today’s customer wants to buy online. They want to initiate their transaction online and finalize it in-store and switch between the two with complete autonomy. They want their shopping experience to be fluid, simple, and transparent.

THE RESULT: up until recently the customer was simply a pawn in a pre-determined buying process outlined by the vendor. However, they now find themselves at the centre of a new dynamic in which they have the authority and the power of choice.

survey-consumer
Source : driving.ca

This transfer of power has forced the industry to modernize and adapt to a new style of service. The customer will continue to buy cars. Now, however, the industry is playing by the consumers’ rules.

3- POWER IN THE HANDS OF THE CONSUMER

Today’s customer wants to buy online. They want to initiate their transaction online and finalize it in-store and switch between the two with complete autonomy. They want their shopping experience to be fluid, simple, and transparent.

survey-consumer
Source : driving.ca

THE RESULT: up until recently the customer was simply a pawn in a pre-determined buying process outlined by the vendor. However, they now find themselves at the centre of a new dynamic in which they have the authority and the power of choice.

This transfer of power has forced the industry to modernize and adapt to a new style of service. The customer will continue to buy cars. Now, however, the industry is playing by the consumers’ rules.

THE SOLUTION: SHOWROOM 360, OUR PLATFORM FOR PURCHASING 100% ONLINE

To adapt to this emergent market we need a solution that provides a simple and transparent experience that promises the customer the autonomy, flexibility, and service quality they desire.

4- THE SOLUTION: SHOWROOM 360, OUR PLATFORM FOR PURCHASING 100% ONLINE

To adapt to this emergent market we need a solution that provides a simple and transparent experience that promises the customer the autonomy, flexibility, and service quality they desire.

Showroom-Logo-150px

For over four years, 360.Agency has been working to revolutionize the way consumers buy their vehicles by refining a purpose-built e-commerce platform, SHOWROOM 360.

For the first time in Canada, a dealer website allows you to complete the vehicle buying process entirely online, from start-to-finish, without ever having to leave the comfort of your own home.

SHOWROOM 360 provides retailers with the flexibility to market and position their pricing with in-house offers, OEM incentives, or those from financial institutions, to maximize their sphere of influence in the retail industry.

Showroom-Logo-150px

For over four years, 360.Agency has been working to revolutionize the way consumers buy their vehicles by refining a purpose-built e-commerce platform, SHOWROOM 360.

For the first time in Canada, a dealer website allows you to complete the vehicle-buying process entirely online, from start-to-finish, without ever having to leave the comfort of your own home.

SHOWROOM 360 provides retailers with the flexibility to market and position their pricing with in-house offers, OEM incentives, or those from financial institutions, to maximize their sphere of influence in the retail industry.

Since SHOWROOM 360’s launch on May 24th, 2017, over 30 dealerships from all over Canada have implemented this revolutionary solution and successfully sold their vehicle stock online.

icon-experience

With customer feedback providing no shortage of unbridled encouragement for the future of 100% online vehicle sales.

By the end of 2018, 360.Agency will have integrated the SHOWROOM 360 platform into the websites of hundreds of individual dealerships and aims to become a staple for all industry clients within the next 2-5 years.

Since SHOWROOM 360’s launch on May 24th, 2017, over 30 dealerships from all over Canada have implemented this revolutionary solution and successfully sold their vehicle stock online.

icon-experience

With customer feedback providing no shortage of unbridled encouragement for the future of 100% online vehicle sales.

By the end of 2018, 360.Agency will have integrated the SHOWROOM 360 platform into the websites of hundreds of individual dealerships and aims to become a staple for all industry clients within the next 2-5 years.

Are you interested in joining the e-commerce revolution?
Try our online sales solution and become another one of our satisfied customers today.
Are you interested in joining the e-commerce revolution?
Try our online sales solution and become another one of our satisfied customers today.

Sandra Blondeau

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